News & Views

EWI Report from CAR MBS 2015

By Rebecca Gurk on Tuesday, August 4th, 2015

From CAR MBS15_2The big storms that ripped through Traverse City on Sunday night and Monday didn’t dampen the excitement at the Center for Automotive Research Management Briefing Seminars when the meeting opened yesterday afternoon. According to EWI Associates attending the event, there is great buzz about progress being made in the areas of lightweighting, advanced powertrain, and new materials. Here’s what we’re hearing after a day at the MBS… From CAR MBS15_3

From Jerry Gould, EWI Technology Leader — “Good discussions from the materials companies on advances (steel, aluminum, composites) in their product mixes and how that will affect the industry. Joining technologies include welding, mechanical fastening, and adhesive bonding. Of note was the use of carbon fiber reinforcements onto steel elements to enhance structural integrity while reducing weight.”

From CAR MBS15_1From Mark Yadach, EWI Business Development Manager for Automotive — “Undoubtedly, Gen 3 steels, aluminium, and carbon composites will play significant roles in the emerging, multi-material strategies that are begin adopted by OEMs. The common denominator of these strategies are the joining challenges that are created. Exciting times ahead…”

Having been involved in the development and deployment of many automotive innovations, EWI is ready to help manufacturers marry advanced materials with robust joining technologies to optimize their processes. You can learn more about EWI’s capabilities and services by contacting Jerry Gould or Mark Yadach at 614.688.5000 or


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