Sustainability is a word that can mean many things based upon its context. At the most basic level, sustainability means the ability to endure. That endurance is a result of adaptability of processes, structures and habits. Whether a family or a corporation, sustainability requires a holistic approach that can preserve prosperity while protecting the resources that gave rise to that economic well-being.
Although traditional corporate responsibility and philanthropic initiatives have suffered in these volatile economic times, authors Daniel Vermeer and Robert Clement suggest that core elements of the sustainability agenda will survive or even thrive in a re-ordered economy. Is sustainability a game changer for U.S. manufacturing? This is a good and quick read.